What do all in-demand health-and-wellness businesses, products, services, organizations, writers, and influencers have in common?
They have strong COPYWRITING.
If you want to CONVERT prospects to loyal followers, fans, and paying customers or clients...
Your brand must CAPTIVATE your audience's attention, sear in its memory with sharply-defined edges, delivering a message of long-desired resolution to a problem or need.
Without strong copywriting, your business/project/venture/creative-baby will remain unformed, unnoticed and forgettable.
Your profits will stagnate.
You'll lose motivation.
You won't make an impact.
So what is "branding" anyway?
Your brand is your story.
Story can and should be communicated verbally (via copywriting)--basically your story should be clearly defined and it should permeate every aspect of your brand's presence.
When you do this right, your brand becomes an experience, its presence evocative and empathic.
In short, you connect with your audience.
It is this connection that drives conversions.
This is marketing.
Many people think marketing is relegated to running ads, but that idea couldn't be farther from the truth.
The most fundamental (and too often neglected) aspect of marketing is brand-conception and communication.
Your story is your brand.
Your brand is your business.
Your brand is your ability to provide something valuable to the world.
Your brand is your bank account.
LeverEdge Copywriting defines your brand, and drives that inexplicable bond between brand and audience, driving your conversions.
LeverEdge grows your brand past its edge, to captivate and convert.
About Erika Herman
Hi, I'm Erika Herman, founder of LeverEdge Copywriting, where I unify my A-game as a Freelance Medical Copywriter (ahem: Magus) with my A-game as a health-and-wellness expert to grow established and emerging health-and-wellness brands past their edge.
The Lowdown on My Copywriting Magus Hat
As far back as I can remember, I've been a maverick and persuasive wordsmith, storyteller, research-assimilator and relevance-creator, reflector and stirrer of conscious and unconscious needs and desires through language and images, informed by my intrinsic and academic understanding of human psychology, and commitment to uplifting humanity with said (nerdy) superpowers.
I've always been passionate about mastering my craft as a writer, storyteller, and artist:
- as far back as my quest to win The Golden Pencil Award in elementary school (mission accomplished);
- through my undergraduate years at UCLA (where I majored in English Literature and Creative Writing, swept up multiple writing awards and fellowships in poetry and fiction, and was Executive Editor of its literary journal for three years);
- to my year of graduate school in the same field (I dropped out when I realized I didn't want a career teaching in academia, and definitely didn't need a degree to be a writer);
- to my years writing screenplays;
- to my years creating evocative visual designs (an aptitude that found its most satisfying expression in graphic design);
- to my 18+ years in the health and wellness industry as an entrepreneur, practitioner, researcher, writer, author, and content-creator.
Yes! The lineage of my passion for writing, storytelling, and design evolved in tandem with and fanned the flames of my other passion: health and wellness.
The Lowdown on My Health-and-Wellness-Expert Hat
I've spent the past 18+ years in the health and wellness industry as an
- entrepreneur (my brand is TOTAL HEALTH REVOLUTION©)
- content-creator (Bestselling Author (of an incisive 252-page book backed with 212 citations), blogger, vlogger, ebook author)
- Functional Health Consultant, Nutritionist, and Biohacker
- creator of digital training programs
- consulting health and wellness expert for numerous publications (Redbook, Yahoo!, Mental Floss, and SheKnows to name a few), and
- expert-panelist on many health and wellness summits.
I revolutionize healing and thriving opportunities by unifying Real Food Nutrition, Mind-Body Integration, and Individualized Biochemistry, empowering women and men who have tried everything to finally--sustainably--detox, get energized, reverse aging, and feel fabulous in a delicious, science-backed, hype-free way that's right for them.
I debunk hype and misinformation with hardcore critical thinking and evidence-based research at every turn because I love it as much as I love the endless wonders of the human body, food, science, liberated intelligent living made simple, and unraveling biochemical mysteries.
I understand first-hand what it's like. I have overcome my own health issues (minor, life-threatening, and everything in between), making me keenly aware of the emotional and psychological influences at play in the transformational healing process.
To boot, I'm a Registered Yoga Teacher through Yoga Alliance, specializing in Yin and restorative forms, informed by my fifteen-year practice, as well as my studies in mindfulness, somatic psychology, trauma, Meridian Theory, neuroscience, and HeartMath.
In short, I know a thing or two (or thousand) about health and wellness, and that industry.
Two Hats Beat As One (AKA LeverEdge Copywriting's Origin Story)
For years, fellow entrepreneurs in the health and wellness industry regularly interrogated me:
"Who did your branding and copywriting? I need to hire whoever did yours!"
By "your branding," they were referencing the copy (brand names, slogans, about pages, sales pages, sales videos, blogs, and all content) of my health and wellness websites, bestselling book, digital programs, ebooks, social media graphics, and the like.
I found myself repeatedly responding to their queries, "I did."
And So It Came To Pass
Over time, I began consulting and taking on projects for others. Best of all, I found the process inspiring (and a lot of fun).
I now work on projects that excite me, I believe in, and allow me to support health and wellness brands and influencers (doctors, practitioners, coaches, business owners, public figures, writers, products, projects, and events) I think can or do contribute something valuable to the collective.
I'd love to speak with you about how I can help grow your health and wellness brand past its edge to establish it as an authority, bring in new patients, clients and customers, make you more money, and save you time (and sanity).
on a Rock